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Vol. 1. No. 4 - April 2003
JEC LAUNCHES THE FUEGO WATER RESISTANT MATCHES
by ABSevera
 JAKA Equities
Corporation launched its new line of matches, the Fuego Water Resistant
Matches during the National Sales Conference of JAKA Distribution, Inc.
at the Fontana Resort in Clark Field, Pampanga last February 27, 2003.
The Fuego Water Resistant Matches is the realization of JEC's vision
to maximize its competitive advantage in matchmaking and in penetrating
a specific niche of the market. According to Mr. Alain Mallonga, product
manager of JEC, the Fuego Water Resistant Matches is JEC's response to
the challenge of creating a "fighting brand" in the water-resistant
category. "We see Fuego Water Resistant Matches as our avenue
to dominate the water resistant match segment in Luzon and to combat the
distribution of our competitor's brand in our stronghold areas,"
said Mr. Mallonga.
During the launching, Mr. Mallonga highlighted the different marketing
and sales activities that are being under taken to promote the Fuego matches.
TV commercials, radio ads, event sponsorship, product demo and sampling,
merchandising and even adopting competitive pricing structures will be
adopted to create brand awareness and market sales.
To really polish up the quality of the Fuego Water Resistant matches,
JEC invested time, effort and money to ensure the reliability of its water
resistant feature. For one, a Band Dipping machine was acquired to improve
the appearance and uniformity of the match sticks. Mr. Apollo Gicum, JEC
Production Manager, said that "the machine will provide with us the
needed competitive edge in terms of quality." Also, the JEC Quality
Assurance and Research Departments developed several match head formulations
that were subjected to a battery of tests to determine the best chemical
mix for the Fuego Water Resistant Matches.
The Fuego Water Resistant Matches is truly an over-all water-resistant
product from its match sticks and match heads to its outer box and striking
surface. It is ideal for humid or cold places or for people working or
living in coastal areas. It also has practical uses here in our country
since typhoons and floods often visit us so even if the matches, or even
the matchbox is soaked in water, it would still easily light up. With
its improved match head composition and packaging, you are sure of having
light when you need it come rain or come shine. Definitely, Fuego Water
Resistant Matches is just the beginning of bigger things ahead for JAKA
Equities.
JAKA SIGNS INTERNSHIP AGREEMENT WITH UA&P
by MGAntonio
JAKA Investment Corporation has been designated by the University of
Asia and the Pacific as one of the host companies in the university's
student internship program.
In a Memorandum of Agreement signed between Human Resources Department
Head Atty. Rowel S. Barba and Dr. Maria Victoria Caparas of the university's
Master of Science in Management Program, graduate students of UA&P
will undergo a three-month internship program with the different departments
of the JAKA and its affiliates. A total of five internees were selected
from a list provided by the university, and were assigned to the Human
Resources Department, and the Corporate Strategic Cell and JAKA Distribution,
Incorporated.
As part of their intership program, the student-interns are required
to handle a specific project for their host company that is suited to
their academic orientation and interests. With the program, the students
are given hands on training on the internal and external workings of the
corporate world, complementing the management concepts and theories that
they have learned in school.
SIGMA SECURITY TRAINING ACADEMY
by MGAntonio
 The project
of setting up an inhouse Sigma Training Academy emanated from the increase
in the demand for highly trained security personnel largely due to the
worsening peace and order situtation and the emerging threat of terrorism
in the country. It is estimated that to date, about 1,600 security agencies
currently employ some 300,000 security guards nationwide. Said security
agencies have varying training standards and most of them do not even
comply with existing industry standard. Another glaring fact is that according
to the Security Agencies and Guards Supervisory Department of the PNP,
some 40% of licensed security guards lack proper training. The foregoing
conditions serve as the rationale for the establishment of the Sigma Security
Training Academy.
The Sigma Security Training Academy is envisioned as a wholly owned subsidiary
of Sigma Security Services Incorporated. The training academy will offer
a variety of asset security and VIP protection training courses for both
in house security personnel and third party security agencies. The academy
would be offering instruction courses for security personnel and protection
officers that includes basic security, VIP protection, security supervisor's
course and defensive driving. Other available courses include firearm
proficiency and armory services.
 The
academy's initial security in-service training would begin in the second
quarter of 2003, and will comprise four training classes annually with
an average of fifty students each. It will also undertake pre-licensing
security training for prospective security applicants at initially one
class during the third quarter of 2003 and would conduct specialized security
training courses as the opportunity presents itself during the course
of the year. For 2004, it would expand its security training coverage
to include third party security agencies. Moreover, by next year, the
academy's training classes would be increased to six classes and there
would be two-pre-licensing security training.
The training academy would function as a financially independent income-generating
profit center for the company. Its income would be drawn from the enrollment
fees from in-service training and pre-licensing courses. On the other
hand, additional income from other sources such as armory operations and
the sale of re-loaded ammunition for the purpose of range practice is
expected to further increase the academy profitability. The project was
approved by our Chief Operating Officer Katrina Ponce Enrile and Senior
Vice President Persiverando Lukban of our Property and Security Group,
AVP/OUH Armando Ponce Enrile of Sigma Securities Incorporated and Chief
Security Officer Captain Gregor Panelo are currently mapping out the legal
and logistical requirements in setting up the training academy.
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